Privacy Policy
Last updated: April 2025
1. Data Controller
Affordable Airfares UK is the data controller responsible for your personal data. We are a flight enquiry service specialising in flights from the UK to Africa.
- Business name: Affordable Airfares UK
- Address: 9 Lime Street, Walsall, WS1 2JL
- Email: info@affordableairfaresuk.co.uk
- Phone: 02039322620
2. What We Collect
When you submit a flight enquiry or contact us through our website, we collect the following personal data:
- Identity data: First name, last name
- Contact data: Email address, phone number
- Travel preferences: Destination, departure date, return date (optional), number of passengers, cabin class
- Additional information: Any notes you include in the enquiry form
We do not collect any special category personal data (such as health information) and we do not process payment card data directly — payments are handled by our ATOL supplier partners.
We may also collect technical data such as your IP address, browser type, and pages visited via Google Analytics (only after you provide cookie consent).
3. How We Use Your Information
We use the personal data you provide for the following purposes:
- To respond to your flight enquiry and provide you with a quote
- To arrange your flight booking via our licensed ATOL supplier partners
- To send you an enquiry confirmation email
- To contact you by phone or email if we need clarification about your enquiry
- To keep a record of your booking for legal and business purposes
- To improve our website and services using aggregated, anonymised analytics data
We will not use your data for unsolicited marketing without your explicit consent, and we will never sell your data to third parties.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases for processing your personal data:
- Consent (Article 6(1)(a)): When you tick the GDPR checkbox on our enquiry form, you give us explicit consent to process your data to handle your enquiry. You may withdraw this consent at any time by contacting us.
- Legitimate interests (Article 6(1)(f)): We have a legitimate interest in responding to flight enquiries submitted through our website and maintaining records of enquiries and bookings for business purposes.
- Legal obligation (Article 6(1)(c)): We may need to retain certain records to comply with tax, accounting, or consumer protection laws.
5. Third-Party Sharing
We share your personal data only where necessary and with the following third parties:
- ATOL supplier partners: When we arrange a booking on your behalf, we share relevant booking details (name, travel dates, passenger numbers) with our licensed ATOL supplier partners who fulfil and financially protect the booking.
- Google LLC: We use Google Analytics to understand how visitors use our website (analytics data only, after consent). Enquiry form submissions are processed via Google Apps Script and stored in Google Sheets.
We do not sell, rent, or trade your personal data. We do not share your data with third parties for marketing purposes.
7. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected:
- Enquiry data: Retained for 3 years from the date of your enquiry for business record-keeping purposes.
- Booking records: Retained for 7 years to comply with HMRC financial record requirements.
- Analytics data: Retained according to Google Analytics default data retention settings (up to 14 months).
You may request deletion of your personal data at any time (see Your Rights below). We will action deletion requests within 30 days unless we are required by law to retain the data.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct inaccurate or incomplete data.
- Right to erasure: Request deletion of your personal data ("right to be forgotten").
- Right to restriction: Ask us to limit how we use your data in certain circumstances.
- Right to data portability: Request a copy of your data in a structured, machine-readable format.
- Right to object: Object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent: Where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at info@affordableairfaresuk.co.uk. We will respond within 30 days.
9. ICO Complaints
If you believe we have handled your personal data incorrectly, you have the right to lodge a complaint with the UK's data protection regulator:
- Information Commissioner's Office (ICO)
- Website: ico.org.uk
- Helpline: 0303 123 1113
We ask that you contact us first so we can attempt to resolve your concern before you escalate to the ICO.
10. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "last updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website after changes are published constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy, contact us at info@affordableairfaresuk.co.uk.
Have questions about this policy? Contact us and we'll be happy to help.