Last updated: 24 March 2026
1. Who We Are
Affordable Airfares UK is a trading name operated from 9 Lime Street, Walsall, WS1 2JL, United Kingdom. We act as a travel agent, arranging flights and flight-inclusive holiday packages on behalf of our customers through licensed ATOL supplier partners.
Contact details:
- Email: info@affordableairfaresuk.co.uk
- Phone: 07366 311703
- WhatsApp: 07366 311703
- Address: 9 Lime Street, Walsall, WS1 2JL
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2. What Data We Collect
When you submit an enquiry through our website, we collect the following personal information:
- Identity data: first name, last name
- Contact data: email address, telephone number
- Travel data: destination, departure date, return date, number of passengers, travel class, additional notes
- Technical data: IP address, browser type, pages visited (collected automatically via cookies and analytics)
- Source data: the page URL from which your enquiry was submitted
3. How We Use Your Data
We process your personal data on the following lawful bases under UK GDPR:
| Purpose | Lawful Basis |
|---|---|
| To respond to your flight enquiry and provide a quote | Consent (you submitted the enquiry form and ticked the consent checkbox) |
| To contact you by email, phone, or WhatsApp regarding your enquiry | Consent / Legitimate interest |
| To pass your travel requirements to our ATOL-protected supplier partners to obtain quotes | Performance of a contract (or steps prior to entering into a contract) |
| To analyse website usage and improve our service | Legitimate interest |
| To serve relevant advertising via Facebook Pixel and Google Ads | Consent (via cookie consent banner) |
4. Who We Share Your Data With
We may share your personal data with:
- ATOL-protected supplier partners — to obtain flight quotes and process bookings on your behalf
- Google — via Google Analytics (GA4) for website usage analysis, and Google Sheets for secure enquiry record-keeping
- Meta (Facebook) — via Facebook Pixel for advertising measurement and retargeting, subject to your cookie consent
- Hostinger — our website hosting provider, whose servers store website data
We do not sell your personal data to any third party. We do not share your data with any party other than those listed above without your explicit consent.
5. Cookies
Our website uses cookies to provide core functionality, analyse traffic, and serve relevant advertisements. When you first visit our site, you will see a cookie consent banner (powered by Complianz) allowing you to accept or reject non-essential cookies.
Types of cookies we use:
- Essential cookies — required for the website to function (e.g., WordPress session cookies). These cannot be disabled.
- Analytics cookies — Google Analytics (GA4) to understand how visitors use our site. Only activated with your consent.
- Advertising cookies — Facebook Pixel and Google Ads conversion tracking. Only activated with your consent.
You can change your cookie preferences at any time by clicking the cookie settings link in our website footer.
6. Data Retention
We retain your personal data for the following periods:
- Enquiry data (name, email, phone, travel details) — 24 months from the date of your last enquiry, or until you request deletion, whichever is sooner
- Booking records — 7 years from the date of travel, as required for accounting and regulatory purposes
- Website analytics data — 14 months (Google Analytics default retention period)
- Marketing data — until you withdraw consent or unsubscribe
After the retention period, your data is securely deleted or anonymised.
7. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of access — request a copy of the data we hold about you
- Right to rectification — request correction of inaccurate data
- Right to erasure — request deletion of your data (“right to be forgotten”)
- Right to restrict processing — request that we limit how we use your data
- Right to data portability — receive your data in a machine-readable format
- Right to object — object to processing based on legitimate interest
- Right to withdraw consent — withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal
To exercise any of these rights, contact us at info@affordableairfaresuk.co.uk. We will respond within 30 days.
8. Data Security
We take appropriate technical and organisational measures to protect your personal data, including:
- SSL/TLS encryption on all website pages
- Secure storage of enquiry data in access-controlled Google Sheets
- Website security monitoring via Wordfence
- Regular website backups via UpdraftPlus
9. International Transfers
Your data may be processed by Google (Analytics, Sheets) and Meta (Facebook Pixel) on servers located outside the UK. These transfers are protected by the providers’ compliance with UK adequacy regulations and standard contractual clauses.
10. Children’s Privacy
Our services are not directed at individuals under 18. We do not knowingly collect personal data from children. If you believe a child has submitted data to us, please contact us and we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.
12. Complaints
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
We would appreciate the opportunity to address your concern directly before you contact the ICO. Please email us at info@affordableairfaresuk.co.uk first.